Locke & Ladder Privacy Notice.

This notice describes information handled through lockeladder.com, its consultation forms, analytics, and chat tools. It does not invent fixed deletion, breach-notice, or security promises that depend on a specific request, record, contract, or law.

1. Information you choose to provide

When you request a consultation, call, email, or use chat, we may receive the information you submit. The website forms ask for your name, email address, phone number, and meeting preference. The longer form can also include a property address, service and project path, concerns, and project notes.

Do not submit Social Security numbers, payment-card details, bank information, medical information, or other sensitive records through the website forms or chat.

2. Information collected when you use the site

• Vercel Web Analytics and Speed Insights: on the production site, Vercel receives anonymous page-view, interaction, and real-user performance data such as page path, filtered query or campaign parameters when available, referrer, approximate city or country, browser, device and operating system, network speed, and Web Vitals. Locke & Ladder’s custom interaction events contain only call-to-action, office, form, or selected-service context—not information you type, such as names, emails, phone numbers, addresses, project notes, or submission references. Vercel says Web Analytics does not use third-party cookies or associate data points with an individual or IP address, and Speed Insights is likewise not tied to an individual visitor or IP address. See Vercel Web Analytics privacy and compliance and Vercel Speed Insights privacy and compliance.
• Attribution and browser storage: for the current browser session, the site keeps the first UTM source and campaign, external referring hostname when applicable, and landing-page path so those values can accompany a consultation request. The first-touch record excludes the query string. Session storage also remembers contact-ribbon visibility and an automatically selected office; local storage remembers an office number you explicitly choose for about 30 days.
• HighLevel / LeadConnector CRM and External Tracking: on pages where its tracking script is installed, including the homepage, scheduling page, and consultation confirmation page, HighLevel can record page and form views, time on page, traffic attribution, browser and device information, approximate geographic reporting, and supported form submissions. HighLevel’s current External Tracking script also uses a first-party cookie carrying a session identifier, currently set to expire after one day, with session-storage fallback, to associate activity on those pages. Consultation forms also use a first-party server endpoint to send the information you enter, form and landing-page context, first-touch attribution when present, consent selection, timestamp, and a unique submission reference to Locke & Ladder’s configured HighLevel account.
• HighLevel / LeadConnector chat: the chat code can load after page interaction or a short delay on pages carrying the site script. If you use chat, HighLevel receives the messages and contact details you choose to enter so Locke & Ladder can respond.
• Office selection, hosting, and security: Vercel supplies approximate public-IP-derived location information to a first-party endpoint so the site can select the nearer office phone number. The endpoint returns only the selected office to the browser. Hosting and network providers can also process IP address, requested URL, browser and device details, time, and diagnostic or security events needed to deliver and protect the site.
• Third-party content and code delivery: the site can load code or content from providers including jsDelivr, Instagram / Meta, YouTube, and Polycam. When that content loads, those providers can receive ordinary request information such as IP address, browser or device details, and referring-page information, and may use cookies or similar technologies under their own policies.

3. How we use information

• respond to a consultation, quote, project, warranty, or service request;
• route the request to the appropriate office or team member;
• prepare for an inspection or consultation using the details you supplied;
• operate, measure, troubleshoot, and protect the website and forms;
• maintain business records and comply with applicable legal obligations.

4. Where information goes

Website form submissions are sent through a first-party server endpoint to Locke & Ladder’s configured customer-relationship or automation service. A confirmation is shown only after that service accepts the request. HighLevel can process chat messages and activity from pages carrying its tools. Vercel processes hosting and security logs, anonymous Web Analytics events, and Speed Insights performance data. Third-party code and content providers can process requests when their resources load. Communications, security, professional-adviser, and project-service providers may process information when necessary to perform work for Locke & Ladder.

We may also disclose information when required by law, to protect people or property, or in connection with a business transaction. Locke & Ladder does not sell contact-form information for money.

5. Retention and security

We retain information for as long as reasonably needed for the request, project, recordkeeping, dispute, security, and legal purposes that apply to it. Retention settings and backup periods can differ among Locke & Ladder, HighLevel, Vercel, communications providers, and other service providers.

We use reasonable administrative and technical safeguards appropriate to the information and service. No website, transmission, vendor, or storage system can be guaranteed completely secure.

6. Your choices and requests

• You can browse without submitting a consultation form or chat message.
• You can block scripts or clear cookies and site data, including local and session storage, through your browser. Doing so can reset attribution or office preferences and can affect analytics, chat, or other site functions.
• Vercel explains the data and controls for Web Analytics and Speed Insights.
• You can ask Locke & Ladder to stop project-related messages, or request access, correction, or deletion where applicable, by emailing the address below. Some records may need to be kept for project, warranty, accounting, dispute, or legal reasons.

There is no uniform browser “Do Not Track” standard, and this site does not promise that every vendor script responds to DNT in the same way. Browser and device privacy controls remain available.

7. Children

This site is intended for property owners and people researching exterior work, not children. We do not knowingly use the site to collect information from children. Contact us if you believe a child submitted information so the request can be reviewed and handled as required.

8. Updates

We may update this notice when the website, vendors, forms, or practices change. The effective date at the top identifies the current version.

9. Contact

For a privacy question or request, contact: